Major corporations including Proctor & Gamble, IKEA, Virgin Atlantic and others took full advantage of April Fool’s day to utilize social media for inexpensive but effective branding opportunities. The pranks ranged from Scope-brand bacon mouthwash, to a self-assembly lawnmower to a glass bottom airplane—all carefully designed to generate buzz and free advertising for a day or two. With the exponential growth in social media, the April Fool’s tradition is sure to expand to more companies in coming years.

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Bacon mouthwash? April Fools’ marketing jokes go viral