With clever marketing and reaching out to the Jewish community, Maxwell House Coffee succeeded in becoming an integral part of the Passover celebration in America. They did this simply by seeing a need and reaching out with not only kosher coffee, but by printing a Haggadah and keeping the material focused on the need of the Jewish community, as opposed to shifting the focus from the Passover celebration to their product. Because of this reading, the Maxwell House Haggadah has become a fixture in the passover celebration and a success for the Maxwell House company.

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The Genius Marketing Idea That Put Maxwell House On Every Passover Table