In order to have an effective marketing strategy, you must first assess your budget, then compose a strategy. It is important to always refer to the basics, for example, in one advertisement, focus on one message. In order to reach more potential customers, you should market different advertisements at different points in time. Advertising should always be marketed towards current customers. It is easier to get a previous customer to buy again, than to bring in a potential customer.

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Mclellan: Never forget marketing basics