How to sell to people who don’t want to spend much and are always looking for lower prices is a big question for marketers. J. Maureen Henderson suggests that there are four important marketing messages that should help businesses reach “the scrooges”—developing trust with the audience, offer expertise in your field, make sure you have their permission and make ROI immediately visible.

Read the full article here:
Selling To Scrooge: The 4 Marketing Messages That Cheapskates Are …