When working on your online marketing ideas, there are several questions you should be considering as you go through the process. First of all, you always need to know what your main goal is—what is it you want to be known for. How will you know if you’re heading in the right direction? You also need to know who you are marketing to—you need to know what target you’re marketing to so you can create content that fits that niche.

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5 Customer-Focused Questions To Guide Your Content Marketing